TAHWEEL
Captures the GCC's $45B annual remittance corridor — from hawala to Mastercard
GCC residents send $45B annually in remittances — 60% through informal hawala networks, bypassing regulated channels. Banks lose this revenue because they offer no Arabic guidance on how to use formal remittance products.
TAHWEEL generates personalised bilingual remittance guidance for each customer, explaining the fastest, cheapest, and safest corridor for their specific home country — in their native language.
60% of remittances go through hawala
Banks offer no native-language guidance
Customers don't know Mastercard Send exists
AED 8,500/customer/yr lost to competitors
Native-language remittance guidance
Real-time corridor rate comparison
One-tap Mastercard Send onboarding
Hawala displacement at scale
TAHWEEL identifies the customer's home country from their profile and maps the optimal remittance corridor — UAE-India, UAE-Philippines, KSA-Pakistan, etc.
Compares Mastercard Send rates against hawala and competitor rates for that specific corridor in real time.
Generates personalised remittance guidance in the customer's native language — Arabic, Hindi, Tagalog, Urdu, or English.
Provides a one-tap link to register for Mastercard Send and complete the first remittance within the app.
TAHWEEL turns the GCC's biggest informal payment flow into your fastest-growing fee revenue stream.