RABEH
Makes every cardholder feel like your most valued customer
Generic loyalty emails have a 12% open rate. Cardholders accumulate points they never redeem, then cancel their card. Banks spend millions on loyalty programs that generate zero emotional connection.
RABEH generates hyper-personalised Arabic loyalty narratives — telling each cardholder exactly what their points are worth, what they can redeem today, and why their card is uniquely valuable to them.
12% email open rate for loyalty comms
68% of points expire unredeemed
Generic offers — no personalisation
Zero emotional connection to the card
4× open rate with Arabic personalisation
68% lift in redemption rate
AED 1,286 avg loyalty revenue per customer
Cardholders actively promote the card
RABEH reads the cardholder's full points history, preferred redemption categories, and upcoming expiry dates.
Matches the cardholder's points balance to the highest-value available redemption — travel, dining, cashback, or exclusive experiences.
Generates a personalised Arabic message that tells the cardholder exactly what their points can buy today — with urgency and emotional resonance.
Provides a one-tap redemption link and tracks whether the cardholder redeems within 7 days.
RABEH transforms your loyalty program from a cost centre into your highest-ROI marketing channel.